Messengers to the Southern Baptist Convention will decide in June whether or not to call the denomination “Great Commission Baptists,” at least informally. The SBC Executive Committee approved a task force’s recommendation to adopt a name for optional use by churches, while keeping the legal name of the denomination in use since its founding in 1845. Read more

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Lin has gone from unemployed NBA wannabe to household name and worldwide superstar in only a matter of days. His unexpected emergence as the starting point guard for the Knicks has sparked the struggling team and launched the "Linsanity" that has gripped both the city of New York and the broader sports world.

Lin's is a story of perseverance and persistence, of hard work and humility. But most of all, Lin's is a story of strong faith in Jesus Christ, of devotion to Bible study and prayer and of commitment to spreading the Gospel whenever he gets the opportunity. Read more

Among other things, the years I spent in Christian publishing and marketing taught me the value of measuring results. For example, in most of our subscription mailings, the color red drew a better response than the color blue, a 4-page letter drew a better response than a 2-page letter, and a “soft” offer to pay later drew a much better response than a “hard” offer to pay now. I used to consult with other publishers as well, and in most cases the struggles I found were because they simply weren’t carefully measuring the results of their efforts and making necessary adjustments. Read more