Engagement Revolution: Transform Content into Social Media Gold
Effective Social Media Content Strategies for Writers and Leaders In this video, a marketing strategist from National WMU shares insights and strategies on transforming written content into engaging social media posts. The speaker discusses the importance of engagement over mere education, citing their extensive experience in pastoral work, missionary activities, and secular marketing. Three main issues are addressed: excessive verbosity, the decline in reading habits, and the challenges posed by social media algorithms. Solutions include simplifying content, leveraging video, and aligning with algorithms. The video also provides practical tips on using AI for brainstorming, crowdsourcing feedback, and becoming a student of social media to keep content relevant and engaging.Â
Key Takeaways:
→ 00:00 Introduction: Turning Content into Social Media Posts
→ 00:18 Meet the Speaker: Credentials and Background
→ 01:25 Understanding the Audience: Why We're Here
→ 02:31 Problem 1: Writers Use Too Many Words
→ 05:04 Solution 1: Say Less
→ 07:43 Problem 2: People Don't Read Like They Used To
→ 09:39 Solution 2: Make People Watch
→ 14:11 Problem 3: Fighting the Algorithm
→ 15:17 Solution 3: Join the Algorithm
→ 23:51 Practical Applications and Final Thoughts